My career started in environments where understanding people was the job, during my time in hospitality, security, live events. Now I design immersive experiences across spatial audio, XR, and creative technology, grounded in that same instinct: how do people feel inside the spaces we create?
I believe technology should elevate human experience, not compete with it.
In an age where attention is increasingly commodified, I am committed to designing systems that restore depth: experiences that invite presence, not distraction. Sound, space, and interaction are not neutral tools. They shape perception, influence emotion, and guide behaviour. With that comes responsibility.
My academic research into spatial audio and immersion revealed something that stays with me: it is possible to immerse someone in an experience without their full awareness. That finding reinforced my conviction that immersive technology must be built on transparency and consent. The most powerful experiences are the ones people choose to enter, and can choose to leave.
My path into immersive audio and XR did not begin in a studio. It began in environments where people, pressure, and unpredictability are immediate and consequential.
From my first job in hospitality at fifteen, through years in the security industry supervising high-stakes operations at venues like the Olympic Stadium and Notting Hill Carnival, I spent the best part of a decade learning to read environments, manage people under pressure, and understand how atmosphere shapes behaviour. Those were not passive roles. I led teams, managed tension, and carried real responsibility from a young age.
That foundation shaped everything that followed. A serious motorbike accident at eighteen could have derailed the path I was building, but instead it sharpened my resolve. I recovered, got back on the bike, and rode twelve hours along back roads from North Wales to Hastings to start the next chapter.
The transition into sound and technology came when I stopped trying to fit in and started pursuing what I had always been drawn to: music, storytelling, and creative technology. I enrolled at dBs Institute in 2018, returned to hospitality management to fund my studies, and eventually left that industry behind in 2022 to commit fully to the work I believe in.
Today, I am nearing the end of a BA (Hons) in Music Production and Sound Engineering at Falmouth University, and am preparing to begin postgraduate research in virtual and augmented reality in September. I founded Niroverse as a long-term venture to redesign how artists and audiences connect, and my practice spans spatial audio recording, immersive production, XR development, and critical writing on the ethics of emerging technology.
I am particularly interested in how immersive technologies can move beyond novelty and towards meaningful impact: enhancing presence, enabling connection, and supporting human wellbeing. This is not simply a technical pursuit. It is an ongoing exploration of how environments, physical or virtual, can be designed with intention, integrity, and purpose.
Technology must serve real human needs: connection, expression, and wellbeing. If the people inside the experience are not better for it, the technology has missed the point.
Immersion should be meaningful, not manipulative. The most powerful experiences are the ones people choose to enter, built on transparency and respect for autonomy.
Craft, clarity, and purpose must never be compromised for convenience or trend. Every decision in a production, from microphone placement to set design, must have the end experience in mind.